SIGMA fp

SIGMA fpは35mmフルサイズセンサーを搭載したミラーレスカメラ。コンパクトなボディは、従来大掛りな機材が必要だったフルサイズ画質を日常で楽しめるとともに、本格的な静止画・動画撮影にも対応できる高い拡張性を持ったカメラである。「デジタルカメラの脱構築」というコンセプトのもと、「ポケッタブルなフルサイズ」「スケーラブル」「シームレス」という3点の在り方を開発初期から設計者とデザイナーが相互にアイデアを提案し、議論・検証を重ねたことで機構設計と意匠設計の双方から最適なレイアウトを導き出すとともに、専用アクセサリーも含めた撮影システムを高次元で成立させている。（解説／株式会社シグマ）　 2019年10月発売 オープン価格

スマートフォンでの撮影が一般化した状況下でデジタルカメラの脱構築というコンセプトのもと、カメラを欲しくなる価値を本質的にデザイン。「シームレス」「スケーラブル」な世界最小のポケッタブル・フルフレームカメラとして防塵防滴のボディ、レンズの拡張性やフルタイム電子シャッターによる作動時の衝撃や音、タイムラグの低減など「最小化と最大化」という相反する要求を最適解として「人に合わせるカメラ」に結実させた。（審査委員／米澤 俵介）

SIGMA fp is a mirrorless camera equipped with a 35mm full-frame sensor. It is a highly expandable camera with a compact body that allows you to enjoy full-frame image quality on a daily basis, which previously required large-scale equipment, and it supports quality still image and movie shooting. Based on the concept of "deconstruction of digital cameras," engineers and designers mutually proposed their ideas on the three ideals of "pocketable full size," "scalable," and "seamless," and, by repeatedly holding discussions and verifying, they arrived at the optimum layout from the points of view of both mechanical design and design planning. The photo shooting system, including the dedicated accessories, shows a superior level of completion. (Description / Sigma Corporation)  Launch Year / 2019

The concept of the design was “deconstructing a digital camera under the circumstances where taking photos with a smartphone has become truly commonplace,” and values that would make people want a camera were essentially designed. As the world's smallest “seamless" and "scalable" pocketable full-frame camera, it has such features as a dust- and splash-proof body, lens expandability, and a full-time electronic shutter that reduces operational impact, sound, and time lag. Contradicting requirements for "minimization and maximization" was regarded as the optimal solution, and it led to the creation of a camera that adapts to people. (Selection Committee / YONEZAWA Hyosuke)